In celebration of the beautiful diversity that Heritage month highlights, Hyundai invited 3 of our friends to reflect on the power that heritage holds. Manthe Ribane, Damn Vandal, and Craig Jacobs shared unique lenses on heritage, and how they use their past to inspire their future, and in turn, their art. The creators were each paired up with a Hyundai car, and given the challenge to create something for it that they felt evoked a part of their own heritage. As they started to conceptualise these creations, past memories were brought to the surface that informed their car accessory in beautiful and unique ways. Each creator took us on a journey into their world to give us a snapshot into their creative process. Manthe Ribane took us to NIROX, in Krugersdorp, where we listened in on a conversation between her and Tammy Fraser. They collaborated to create a beautiful car fragrance for the Hyundai KONA, which celebrates the power of scent and memory. Craig Jacobs took us to the Rosebank Craft Market, in Johannesburg, where he celebrated his passion of using one’s hands to create. He collaborated with local crafters, such as artisan, Fortune Moyo, and local makers to create an incredible seat cover bag with many hidden surprises, for the Hyundai VENUE. Damn Vandal took us to his work station, in his home town Durban, where he designed his edgy polaroid frame and camera for the Hyundai TUCSON. These designs were informed by his memories of road trips he took as a child, and the emotions linked to these journeys. The big reveal showed of their beautiful creations, and gave us unique lenses into their heritage and individual talents as South African artists.